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London Research Report
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London Research Report
The Retail Paradigm Part 2: How Brands are Investing in the Future of Shopping
Report
1 Min Read
Report
1 Min Read

The Retail Paradigm Part 2: How Brands are Investing in the Future of Shopping

This report is a follow-up report to The Retail Paradigm Part 1: The Evolution of Consumer Shopping which examined the latest trends in consumer behavior and attitudes to shopping and retail experiences.

As the pandemic accelerated new consumer behaviors and market offerings, our follow-up report explores how brands are responding, what barriers they face, and what further actions should be taken to thrive within this new paradigm.  

Again produced in partnership with Xaxis and Catalyst, The Retail Paradigm Part 2 is based on a survey of 333 US marketers working for brands and agencies. It also includes insights from a range of individuals working for brands, agencies, and retail platforms.

The report includes the following sections:

  • Introduction – Converging Forces Have Created a New Retail Paradigm
  • The Rise of Retail Media
  • Capitalizing on the Retail Media Opportunity
  • The Strategic Importance of Retail Media
  • The Current State of Retail Media Investment
  • The Continuing Omnichannel Opportunity

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